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Tweens Have Their Own Imprint.

by Kelly

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Simon & Schuster Children’s Publishing has developed a new line for tweens with the first branded tween imprint: Aladdin MIX.

Aladdin MIX, with Ellen Krieger at the helm, debuts this week with six titles: The Secret Identity of Devon Delaney by Lauren Barnholdt, The Melting of Maggie Bean by Tricia Rayburn, In the Cards: Love by Mariah Frederick, Totally Joe by James Howe, There’s a Girl in My Hammerlock by Jerry Spinelli, and Just Another Day in My Insanely Real Life by Barbara Dee.

The stories are geared for the so-called tweens market, those between childhood and teen-age years. Traditionally, the ages for tweens are nine to thirteen. There are about 30 million kids who fall into this category.

Of course, we’re all familiar with tweens as made famous by Mary Kate and Ashley Olsen who were some of the first (or their “people”, depending on what you believe) to recognize the potential for the market.


Posted in news, tweens on May 17th, 2007

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